ONE of the North East’s largest housing providers has changed its identity to become Believe Housing.
County Durham Housing Group, which manages more than 18,000 homes in the region, said the rebrand reflects the organisation’s change in structure.
Following consultation with tenants and stakeholders, the four individual landlords that formed County Durham Housing Group since inception have been brought together as a single housing provider for the first time.
This means that Dale & Valley Homes, Durham City Homes and East Durham Homes that make up the group will now disappear.
“Since the group was formed four years ago we’ve come a long way, and probably quicker than we could have hoped for,” said Bill Fullen, Believe Housing’s chief executive. “The launch of Believe Housing is an important step in our aims to transform the provision of affordable homes in the region and help our tenants meet their aspirations.
“When considering our new identity, the answer was right in front of us. We’re remaining true to our existing vision – we believe in life without barriers – because after all, anything is possible if you believe.
“Our new, stronger organisation is ideally placed to expand on what we’ve already achieved. We’ll be able to deliver the same high standards across the county and our new simpler structure will be far easier for tenants or stakeholders to understand.
“We believe that affordable housing should be the catalyst for communities to flourish and our new identity is designed to reflect that. We’re determined to challenge many of the preconceptions around social housing and show that it can be a force for good; not just with our new branding but in everything we do.”
The group’s existing £54 million newbuild programme, which is delivering 545 homes, and £138 million improvement programme to existing properties will continue under the new branding. Existing community investment programmes, which have supported more than 100 local groups over the last two years, will continue as well.
The organization said it will retain headquarters in Seaham plus offices in Bishop Auckland, Durham and Peterlee, where it employs more than 450 people. That figure is set to grow as property repairs in the east Durham area will be brought in-house this summer. Repairs across the rest of the area are already carried out in-house.